To help draw consumer interest and drive sales of Dial Corporation’s RGX Bodyspray, PanaStream produced a series of five mini-spots. The short, 10 to 15-second commercials were designed to play through retailer Walgreen’s In-Store Marketing Network. Each spot focused on a key attribute of RGX Bodyspray with color suites that reinforce brand packaging. The spots were distributed in Walgreens across the United States.
